What: My product is designed to help find healthy food for pets. It would not be a service people go on trying to find the best deals on pet food. The products would be high quality so pet owners can feel good about their purchases.
Why: The people they already know pet foods just would find no need for my services. Others would try to just find the cheapest option in order to save money, their biggest concern.
Inside the boundary Outside the boundary
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Who: Uninformed people who want to provide the healthiest food
for their pets
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People who already know what is good and bad for their pets and those
who do not care
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What: To help customers find safe treats for their pets to enjoy
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People will not be able to find just the cheapest food around since
it probably would not be the healthiest
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Why: Their pets can avoid future health problems and they can feel
good about their choices
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They have no use for the product because they know already or simply
want to save money and do not care
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I agree that people who are more concerned with saving money will likely not be willing to pay for your quality service. Although I don't currently have a pet, the next time I do have one I would be very interested in trying to feed it quality food without chemicals. However, I do believe that with the right marketing you could probably get a lot of these "cheaper" owners to reconsider. If you were to go after their emotional ties with their pet - showing them how and why the cheaper foods are actually harming their beloved animal, they might just switch to you.
ReplyDeleteHey Joseph, you have great a opportunity here. Saving money is top concerned for many people. It will be very difficult to convince these target group but I believe it is possible. If you can exploit the cheaper brand for affecting their pets in a negative way, customers will reconsider or think about your brand. Its will be hard but if you sell it right it can be effective.
ReplyDeleteJoseph, this opportunity is still very interesting and you really helped define this opportunity with your boundaries. More specifically your outside boundaries, if you are able to find a way to target those outside the boundary that would be a great win-win situation for many. But going forward I can definitely see this opportunity grow to something much more! Great work!
ReplyDelete