Healthy Treatz for Pets - Venture Concept No. 1

The people with the need for my product are those that are new pet owners that do not know the foods that are good and bad for their pets. The forces that are changing to make this opportunity possible are that regulations on pet food in foreign countries are constantly changing and not at the same par as pet food produced in the United States. A lot of this food is still available in the United States though. This is a problem because harmful products are being sold to people and they do not even know it. Graphically, this product is for people in the United States. Demographically, this service is for people around the 20-30 year old range. Customers are currently satisfying the need for my service by just going to the store and purchasing whatever product catches their eye or is the cheapest. Some of these potential consumers would be too lazy to change their actions, since buying whatever is the easiest for them to do. If they found out about the dangers in some food available on the market, they might think twice about purchasing it. This opportunity has potential to be big, but only if consumers really like it. With a product like this, it is hard for people to spend extra money to change their ways if they are content with what they are doing then. The window of opportunity may be long. It would really depend on how long it will take for foreign countries to up their standards or how long it would take for a competitor to join the market. The biggest concern for this service would be if people found the need to purchase it. There is a good chance many people will thing its just a waste of money and they can decide on what pet food to purchase themselves.
My innovation is to have a website that shows consumers the foods that are safe and good to give their pets. Consumers can only see the pet foods that are completely safe to give to their pets, so they will not have to worry about their pet's health. There will be an option for consumers to break down their searches based on pet type, dry vs. wet food, and so on with many different filters. By doing this, the pet owners can find the perfect food for their pet. I will charge a subscription for users to use the website, maybe around $5. If the website is unable to generate money like this, I might just hope I could get money from advertisement revenue.
By creating this product, people can save money from not having to bring their pets to the doctors for problems with their health. Consumers would only know the best of the best products for their pets so they should only have problems with natural causes. Consumers will buy my service to protect themselves financially in the long run and their pet's health. I think it will be hard to get people to start using my service. People are already used to solving their issues themselves and will not spend money if they do not see a reason. To make them sign up for it, I will really need to show the potential harms of some products. There are no real competitors. The workers in pet stores probably do a lot of recommending which would really take customers away from me. They have no rely on their own knowledge though and there may be different answers from person to person. There will be a customer service number to call if the consumers have any problems so that they do not feel like they are ever ripped off. There would not be too many employees running the service since it would really run itself. There would not be a lot of work to be done on a daily basis.
I believe my most important resource would be my own resiliency. I want to be successful more than anything and I would do anything in my power to get there. No matter what obstacle is placed in my way, I will try to get past it the best that I can. Other competitors will find it hard to copy my drive no matter what business I go into later in life.
The next venture for my service to is find some customers. I need to find people that are really willing to spend on my service to get people talking about it so that I can find more customers.
I hope the venture is resulting in a decent cash inflow in another ten years. While I would not want to do this venture forever, I will hopefully be starting something that I am very passionate about. Hopefully this first venture will give me all the toys I will need to be successful in the future.