If I pursued this business, I would plan on selling it
within the next five years. Might keep it a little bit longer after that if it
is profitable and does not require much work from me. If somebody in my family
was interested in taking over or saw high potential in it, I might keep it for
longer. I have selected this particular exit strategy just because it is not a
business I would enjoy running for a long period of time. I like pets, but I just
do not have the same passion for animal food as I have for things such as
football and music. I would want to get out of this business so I could go into
something I would really enjoy doing. I do not believe my exit strategy
influenced many of my other decisions. The opportunity I decided on what the
opportunity that I saw the most easy to fix. My strategy has encouraged me to
try to expand the company as much as possible quickly. I would not be as
focused on maintaining customers as I would be attracting new ones, simply
because they will not be a long-term customer for me.
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