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My customer avatar enjoys the simple things in life. They like waking up early in the morning for a long walk and enjoy watching the sunset in the evenings. They like having a nice homemade meal over going out to a restaurant. They may have just recently had children, but they also have a few pets which are some of the things they love the most. They are in their early thirties and have recently just got a home of their own. They may have a partner. They feel young at heart and are always excited to try new things and take on new adventures.

One of the important things I have in common with the avatar are that we are both extremely caring people. We would never wish harm on anyone and would help anybody in any way we can. We will always put in extra effort if it helps the greater cause. I do not think this is a coincidence. With my product, I am clearly trying to good in the world. I want animals to be safe and pet owners to not have to worry about what they are giving their pets.